Say Cheers To Beer Weekend

Beer Day Britain 2017 is on a Thursday and Father’s Day is the following Sunday (June 18th). Now we have an excuse to celebrate the national drink for an entire long weekend! In partnership with There’s a Beer For That we are encouraging pubs, breweries, restaurants, and beer drinkers to participate in a four-day festival to highlight the amazing aspects of beer. This is the schedule for suggested activities.

Thursday 15th June

Beer Day Britain. Join in the ‘Cheers to Beer’ at 7pm to unite beer lovers across the country (and all over the world!).  Post a social media message using the hashtag #CheersToBeer

Friday 16th June

Experiment with beer and food pairing.  Anything from a four-course dinner matched with different beers through to a beer and dessert extravaganza – in the pub, restaurant, or at home.  Use the Beer Explorer or #BeerMatch tools via the There’s a Beer For That website for advice or inspiration.

Saturday 17th June

family day at the pub with BBQ’s, pub games or family fun days.

Sunday 18th June

Father’s Day.  Buy Dad his favourite beer or one that he hasn’t yet discovered.  This is another opportunity to match beer and food, from the traditional Sunday roast to beer and cheese tasting to bring the weekend to a close.

There’s a Beer For That has a selection of POS material and advice available for on and off-trade outlets (e.g. style guides, beer & cheese, beer & dessert, beer festivals and others).

Please contact Jason Agar:  jason@whynotthinkpeople.com

(NB.  This is for Trade Only).

Cheers To Beer!